The WHY Behind The Brand

“The best way of learning about anything is by doing.” 

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I was always the girly girl in my circle of friends and family. Naturally, I was always learning about the latest makeup trends and how to achieve them. If you are passionate about something, you consequently find hours have past as you have finished reading through every beauty magazine and practicing on yourself! That was me growing up! Learning by doing.

People knew that style, hair and beauty were three things that were integral to who I was! My mother is Indian and is an artist, so you can only imagine the tapestry of dramatic makeup and colors I was exposed to. While other girls dressed up with concealer and mascara for special family events, I was perfecting a heavier dramatic look. By the age of 12, I had mastered winged liner. By the time I was in college and friends were attending galas and special events, the rumors spread to go get glam with Jeet. 

I graduated from University of Maryland with a degree in criminology and did work as a background investigator for a few years after graduating. But after having our baby girl, I found myself exhausted…trying to keep up with a full-time job I wasn’t in love with and raising a child with my husband. I wasn’t there for her in the completely present way I wanted to be, I needed flexibility; I needed to open up my own beauty practice. 

You can imagine the pushback I received! “That’s a great transition job, Jeet. But you can’t make a living doing this!” That only fueled me even more! I was determined to show that if you allow what you love to drive your ambition, nothing can stop you. I had a lifelong passion for beauty doubled with a momma’s love for her baby, you bet this was GOING to happen! In 2014, I took the leap and immediately started learning from a few artists in the area. I combined my self-taught talent with the mentorship of women who were where I wanted to be. What’s that quote? “Surround yourself with what you want to become”? 

I have always admired and learned from Tamanna Roashan (@dressyourface). To me, she’s the OG of the Instagram makeup world. Creating a million dollar industry by the time she was 30? Attending her seminar was a must. I think I am able to work will all types of clients because of her tutelage. I model her work in mine and tailor it to each of my clients. Every issue from skin tones, color matching, Arabian makeup…I’ve mastered it because I’ve done it. 

We’re all women. We all understand times of insecurity. From young girls just entering the world of makeup, college women wanting to learn a more professional look, expecting mommas who feel as though they’ve lost their beauty mid-pregnancy to single mothers and working mothers. Heck, even during times you just feel bloated and need to learn about the magic of a good contour.

I think I loved beauty as a child because there is a confidence that comes from feeling beautiful. I always felt confident when my makeup was done. I learned that by doing it.

I love when women look in the mirror and feel confident, and that’s how every woman leaves after she has worked with me. 

I’ve learned that, by delivering it.